Archive - Dollar Commerce

Two weeks of no e-commerce

The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.

Jul 11 •

May 2025

The death of ROAS in e-commerce

Why having a multi-channel ad strategy can muddy the waters on sales incrementality

May 28 •

I can train AI to sell, but can I teach it to smile?

Does human intervention still have a necessary placement in the future of Facebook advertising?

May 19 •

March 2025

'Fake it till you make it' - the fastest way to validate your brand

You are not a product of your potential, but of your environment

Mar 31 •

Meta vs influencer seeding. What's the opportunity cost?

Can micro-influencers help drive more relevant customers than paid social?

Mar 3 •

February 2025

Guest feature: Ben Cogan

What Ben thinks of 'Deep Research' and why he believes his tennis game is unpredictable

Feb 7 •

and

January 2025

I'm [App]Lovin' it

Meta's newest challenger

Jan 24 •

Twelve Days of Commerce: #1 Cheers

Cheers to the final feature, and an appropriate one too

Jan 5 •

Twelve Days of Commerce: #2 Baking Steel

Warning: this will affect your weekly pizza consumption

Jan 4 •

Twelve Days of Commerce: #3 Abercrombie & Fitch

Who remembers Applecrumble & Fish?

Jan 3 •

Twelve Days of Commerce: #4 Dipsea: spicy audiobooks

Turning up the heat

Jan 2 •

Twelve Days of Commerce: #5 OnlyFans

Is OnlyFans' model the best in the biz?

Jan 1 •

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