'The sky is the limit' said every founder once

“People only see what they are prepared to see” – Ralph Emerson was right. Shame he never sat on a cap table.

Nov 25 • 

Andrew Watson

1

Duckbill: The AI that can

The AI software that's tackling your to do list. Duckbill is helping bridge the gap between AI that tells and AI that does.

Nov 5 • 

Andrew Watson

3

3

October 2025

Nano Banana, VEO 3 and the AI engines changing the game for e-commerce brands

E-commerce brands are racing to find the perfect way to create content, while designers and artists wait to see if nostalgia alone can keep their craft…

Oct 20 • 

Andrew Watson

1

September 2025

My early side effects of deleting Instagram

Finding ways to 'fill the gaps' after deleting social media and what may be the start of a no phone revolution for young people.

Sep 25 • 

Andrew Watson

5

2

Would Miranda Priestly be out of a job in five years’ time?

Meta's auto-enhancements are causing legal concerns for brands and fashion houses. Is there anything brands can do to slow down the journey to full…

Sep 3 • 

Andrew Watson

2

August 2025

Google gives you answers, Facebook gives you hope.

The depreciating value of audience testing, campaign structures and the conclusions founders are facing with Facebook Ads

Aug 11 • 

Andrew Watson

1

July 2025

'Don't use AI answers, please.'

Why AI is clouding candidacy talent when recruiting for marketing roles.

Jul 21 • 

Andrew Watson

3

Two weeks of no e-commerce

The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.

Jul 11 • 

Andrew Watson

6

1

May 2025

The death of ROAS in e-commerce

Why having a multi-channel ad strategy can muddy the waters on sales incrementality

May 28 • 

Andrew Watson

4

I can train AI to sell, but can I teach it to smile?

Does human intervention still have a necessary placement in the future of Facebook advertising?

May 19 • 

Andrew Watson

March 2025

'Fake it till you make it' - the fastest way to validate your brand

You are not a product of your potential, but of your environment

Mar 31 • 

Andrew Watson

17

Meta vs influencer seeding. What's the opportunity cost?

Can micro-influencers help drive more relevant customers than paid social?

Mar 3 • 

Andrew Watson

5

2