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Google gives you answers, Facebook gives you hope.
The depreciating value of audience testing, campaign structures and the conclusions founders are facing with Facebook Ads
Aug 11
•
Andrew Watson
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Google gives you answers, Facebook gives you hope.
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July 2025
'Don't use AI answers, please.'
Why AI is clouding candidacy talent when recruiting for marketing roles.
Jul 21
•
Andrew Watson
3
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'Don't use AI answers, please.'
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Two weeks of no e-commerce
The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.
Jul 11
•
Andrew Watson
6
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Two weeks of no e-commerce
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May 2025
The death of ROAS in e-commerce
Why having a multi-channel ad strategy can muddy the waters on sales incrementality
May 28
•
Andrew Watson
4
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The death of ROAS in e-commerce
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I can train AI to sell, but can I teach it to smile?
Does human intervention still have a necessary placement in the future of Facebook advertising?
May 19
•
Andrew Watson
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I can train AI to sell, but can I teach it to smile?
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March 2025
'Fake it till you make it' - the fastest way to validate your brand
You are not a product of your potential, but of your environment
Mar 31
•
Andrew Watson
17
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'Fake it till you make it' - the fastest way to validate your brand
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Meta vs influencer seeding. What's the opportunity cost?
Can micro-influencers help drive more relevant customers than paid social?
Mar 3
•
Andrew Watson
5
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Meta vs influencer seeding. What's the opportunity cost?
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February 2025
Guest feature: Ben Cogan
What Ben thinks of 'Deep Research' and why he believes his tennis game is unpredictable
Feb 7
•
Andrew Watson
and
Benjamin Cogan
3
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Guest feature: Ben Cogan
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January 2025
I'm [App]Lovin' it
Meta's newest challenger
Jan 24
•
Andrew Watson
8
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I'm [App]Lovin' it
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Twelve Days of Commerce: #1 Cheers
Cheers to the final feature, and an appropriate one too
Jan 5
•
Andrew Watson
7
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Twelve Days of Commerce: #1 Cheers
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Twelve Days of Commerce: #2 Baking Steel
Warning: this will affect your weekly pizza consumption
Jan 4
•
Andrew Watson
4
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Twelve Days of Commerce: #2 Baking Steel
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Twelve Days of Commerce: #3 Abercrombie & Fitch
Who remembers Applecrumble & Fish?
Jan 3
•
Andrew Watson
4
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Twelve Days of Commerce: #3 Abercrombie & Fitch
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